By definition, the term "influencer" is "someone who has the power to affect the purchasing decisions of others because of their authority, knowledge or position with their audience.” Within the last 5 years, brands of all sizes have been using the power of influencer marketing to advertise product launches & promotions to their consumers. Recently, there has been a loud call for the influencer space to equalize the playing field and offer more opportunities for people of color. In 2019, white influencers received 61% of sponsorships— still a large majority, but a decrease from 73% five years ago.

In this episode, we chat with Megan Niquette, Creator Partnership Strategist at IPSY, a monthly beauty subscription service. We discuss her passion for increasing diversity, equity & inclusion in the Influencer Marketing space, using your voice to make an impact, and not being afraid to speak up when a DEI issue needs to be addressed.