In this episode, Meher Poorswani takes us through the sneaky, sparkly world of influencer culture.

Ever felt the sudden urge to buy a water bottle you saw 30 seconds ago? Or wondered why everyone’s obsessed with the same shoes, lip gloss, or “clean girl” vibe?

Yeah, me too. 

From viral trends to 500-dirham skincare routines, this episode dives deep into how influencers shape our brains, our shopping carts, and our self-worth. With special guest Ms. Malavika Varadan, founder of The Hive, we’re going to explore how algorithms manipulate us, how brands target our insecurities, and why young people (especially girls) are most vulnerable.

So get ready, we’re talking aesthetics, algorithm traps, fake ads, FOMO, and how to break free from it all, while trying to avoid throwing your Stanley Cup in the trash. 

Because influence is powerful…But so are you.