In recent years, mainstream media outlets have become more receptive to cannabis stories, but for writers like Mehka King, this moment in time reflects a distinct need for publications dedicated to elevating BIPOC cannabis experiences. In this episode, we speak to the founder of CashColorCannabis about the significance of launching in Atlanta before cannabis was even legalized and how he hopes to leverage the multimedia platform to educate all industry stakeholders about the lingering socioeconomic disparities created by the War on Drugs while celebrating the indelible value Black and minority founders bring to the emerging sector.