As part of my DIGITAL TRANSFORMATION SERIES, I thoroughly enjoyed talking to Florent Edouard about his diverse career and opinions on various industry topics! 

We related on so many topics and you can hear so many nuggets of golden information from him! 

A few of Florent’s points: 

• To create a culture of innovation organisations need to stop micromanaging their teams. They need to let them learn along the way and make mistakes! 

• The pharmaceutical sales representative’s role should be the orchestrator of the omnichannel and customer experience. 

• Representatives need to know the field and their products and not just the marketing message. As HCPs can just visit a website to read that. 

Please enjoy the conversation!