#53 - Melanie Deziel on Melanie Deziel on Being a Brand Storyteller

Melanie Deziel is the founder of StoryFuel and has been recognized as one of the world’s leading experts on native advertising. At StoryFuel, Melanie works with publishers and brands looking to create, expand or optimize their branded content teams, processes and practices. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. She serves on the board of the Native Advertising Institute. Melanie developed one of the first Master’s courses in Content Marketing for Fairleigh Dickinson University, where she now teaches as an adjunct professor. Melanie has spoken at conferences and events around the world, with audiences ranging from 20 to 2500. Her talks have been live translated into five languages and she’s graced the stage of industry leading events including Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound, and more. Melanie’s background is in journalism; She focused on investigative reporting at the University of Connecticut and earned her M.A. in Arts Journalism from Syracuse University. She was a founding member of HuffPost Partner Studio, helping to build out the brand storytelling team. As the first editor of branded content at The New York Times' T Brand Studio, she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix. She also worked as the Director of Creative Strategy at Time Inc., building branded content programs and strategy across 35+ US media properties, including Time, People, Sports Illustrated, Entertainment Weekly and more.   * You are invited to join our community and conversations about each episode on FaceBook at https://www.facebook.com/MutuallyAmazingPodcast and join us on Twitter @CenterRespect or visit our website at http://www.MutuallyAmazingPodcast.com**   LINKS: Website: storyfuel.co Melanie's Twitter, for content commentary: @mdeziel Melanie's Instagram, to follow her speaking adventures: Instagram.com/meldeziel FREE Story Idea Guide to generate better story ideas: https://www.storyfuel.co/ideaguide Brand Storyteller Society FB Group, to connect with your fellow: http://bit.ly/StorytellerGroup   BOOKS: Everybody Writes, by Ann Handley Exactly What To Say, Phil M Jones YOUR HOST: Mike Domitrz is the founder of The Center for Respect where he helps educational institutions, the US Military and businesses of all sizes create a culture of respect throughout their organizations. From addressing consent to helping corporations build a workplace free from fear (reducing sexual harassment and helping employees thrive by treating them with respect every day), Domitrz engages audiences by sharing skill sets they can implement into their lives immediately. As an author, trainer, keynote speaker and coach, Mike Domitrz loves working with leaders at all levels. Learn more at http://www.CenterForRespect.com