Melanie Fellay, CEO & Co-Founder of Spekit shares her journey into the Salesforce ecosystem starting with owning a Salesforce instance and feeling the pain of adoption & documentation that inspired her to start a company to modernize how it’s done. Melanie shares best practices around validating an idea using the Ideas Exchange and connecting with people in the ecosystem directly to harden your approach.

Melanie shares a plethora of founding Sales tips - you need resiliency as you will fail, persona flexibility, knowing that budget ownership is important, pain vs. actual ROI, and trying to avoid a parade of features in your demo. Showing cool technology doesn’t lead to sales!

This episode is brought to you by Appiphony. Appiphony is a leading Product Development Outsourcer that has been helping AppExchange partners architect, develop and get their apps through the Salesforce security review, since 2009. Appiphony is the only PDO funded by Salesforce Ventures and its customers include Stripe, Slack, LinkedIn, Docusign, and Salesforce. Visit www.appiphony.com to learn more about how Appiphony can help your organization successfully launch their app on the Salesforce AppExchange today.