Designers & Builders

MeLinda Kann, MeLinda K Design Studio


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MeLinda Kann did not plan on becoming a millwork specialist. She went to school for teaching, then theater design, then interior design, and somewhere along the way, a drafting internship at a cabinet shop changed everything. In this episode of the Designers and Builders Podcast, host Steve Larosiliere sits down with the founder of MeLinda K Design Studio to talk about what it really takes to build a design business from scratch, why millwork is the most expensive and most permanent element of any project, and how she learned to stop building someone else's dream and start building her own.

MeLinda's path was anything but linear. She first tried going solo in 2003, got overwhelmed by taxes and business processes, and handed her certificate back to New York. She spent the next 16 years working for custom shops and luxury firms, learning drafting engineering and millwork from the inside out, and fighting for respect on job sites where she was constantly mistaken for the assistant. The turning point came when a repeat client asked her a simple question: your boss went out on his own, so why not you? By 2019, MeLinda had launched MeLinda K Design Studio, and she has not looked back.

The conversation dives deep into the gap between being a great designer and running a profitable business. MeLinda talks openly about the two years it took to realize her pricing was completely wrong, the fatigue of pouring passion into someone else's name, and the moment her accountant told her she had tripled not just revenue but design fees. She breaks down how she structures flat-fee contracts with built-in disclaimers for project delays, why she can estimate millwork costs on the spot, and how her ability to produce her own shop drawings earns immediate trust from builders and GCs. She and Steve also get into the concrete ceiling women face in construction, the illusion of success on social media, and why the designers who last are the ones who invest in business education, not just design skills.

Chapters:

00:00 From Teaching to Theater to Interior Design 

03:46 The Concrete Ceiling Women Face in Construction 

08:13 Navigating New York City Permitting and Project Timelines 

12:43 Flat Fees, Disclaimers, and Protecting Your Time 

17:48 The Millwork Maven Course: Empowering Designers 

23:21 The Brooklyn Heights Show House and Scaling Through Reputation 

29:00 Dream Project: A Boutique Hotel from the Ground Up 

32:09 Cash Flow, Long Projects, and What Keeps Her Up at Night 

40:01 Brainstorm: Using AI to Multiply Your Brand 

48:14 Advice: Do Not Give Up, Strengthen the Business

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You can connect with MeLinda at:

www.melindakdesign.com

https://www.instagram.com/melindakdesign/

https://www.facebook.com/MeLindaKDesign/

 

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Designers & BuildersBy Designers&Builders