Melinda Livsey on How to Attract and Serve Your Ideal Client and/or Tribe

It’s extremely hard to gain traction and see progress if you’re not sure:

• Who your work, product, or service is for
• What your secret sauce is that sets you apart
• The value you provide and why someone should care

Regardless if you’re a side hustling artist, designer, or freelancer, these should be top of mind if you want to win in the short-term and thrive in the long-term.

These are all pieces of a puzzle in the greater jigsaw of Brand Strategy.

Luckily, today’s guest is a wizard in this world.

I’m talking about Melinda Livsey, founder and creative director of Marks & Makers, and a valuable asset to Chris Do and The Futur and their ongoing series, The Process.

She went from designing identity systems to getting paid by her ideal clients to help them accomplish their big target goals and shape their bigger picture.

Today, Melinda’s here to simplify this complex Brand Strategy monster and parallel it to attracting and helping our ideal clients and/or tribe.

Get ready to take notes and we dive deep into:

• Brand Strategy for Dummies 101
• Determining who your work or service is for
• Pinpointing your unique key differentiator (AKA your secret sauce)
• Understanding and communicating the value you provide
• The power of your story, teaching what you know, books, pizza, and more.

This episode is going to give you some solid, actionable steps to take your ambitious side hustling pursuits to the next level.

Connect with Melinda

• Instagram
• Website
• Behance
• Melinda on the Futur

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Connect With Me

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• Twitter

Credits

• Music  -  Blookah
• Executive Assistant  -  Paige Garland
• Photo & Video Specialist  -  Colton Bachar
• Social Media Coordinator  -  Hannah Schick
• Animation Specialist  -  Greg D'Amico

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