Melissa Anaya (@eatdrinkaz) has spent the last decade transforming EatDrinkAZ into one of Arizona’s most trusted food and lifestyle platforms. What began as a passion project turned into a viral brand — and a creative agency helping restaurants and hospitality businesses thrive.

In this episode of Off Deadline, Melissa joins Melissa DiGianfilippo (@melissadflip) of Proof Publicity to share:

• How a viral chicken video gained 50M+ views and changed everything
• The strategy behind building a trusted brand before the clients came
• How she used Eat Drink AZ to help local restaurants survive COVID
• Turning viral moments into a full-fledged creative agency
• The truth about restaurant culture and maintaining authenticity
• Balancing entrepreneurship, motherhood, and mental strength
• Her vision for Arizona’s next food wave

This episode blends humor, hustle, and heart from one of the Valley’s most influential voices in food and entrepreneurship.

🎧 Listen now, watch on YouTube, and don’t forget to follow @proofpublicity for more episodes of Off Deadline.

📺 Watch this episode on YouTube: https://www.youtube.com/@proof-publicity
🔗 Check out Proof Publicity → https://proofpublicity.com