In this episode of Coffee with a Journalist, our host Beck Bamberger chats with Melissa Daniels, the senior reporter at Modern Retail. Melissa shares insights on her process for handling the hundreds of pitches she receives daily and offers tips for effective pitching. She discusses her passion for covering retail, e-commerce, fintech, and home design, and provides valuable advice for publicists looking to build successful relationships with journalists. From inbox management to the kind of subject lines she prefers, Melissa provides a unique glimpse into a reporter's perspective. Plus, she's got some interesting preferences when it comes to follow-ups, pitch length, media kits, and more. Tune in as Melissa opens up about her work and her life in the Mojave desert, offering a fascinating look into the mind of a senior reporter.