Melissa Gonzalez is the founder of The Lionesque Group, an award-winning firm of experiential retail strategists and designers, as well as a Principal and Shareholder at global architecture firm MG2. Her clients to date have included Amazon, Nordstrom, and The RealReal. Melissa is the author of the book The Pop-Up Paradigm and her writing is regularly featured in Forbes, Fortune, and The Wall Street Journal. She is also the host of the Retail Refined podcast. Thanks for listening to Spar...