What does it take to turn a PR hustle into a wellness movement? Grit, heart, and a whole lot of burpees. In this episode, Zack Langlois sits down with Melissa Jovanoski—better known as MJ, the founding partner of City Shred and a powerhouse in the fitness and wellness world.

MJ’s story isn’t just about workouts—it’s about creating something bigger than yourself. From the early days of running a PR agency to leading one of Canada’s most electric fitness communities, MJ shares how authenticity, partnership, and resilience have shaped her journey. She also gives us an inside look at the upcoming Winter Shred 2025 event and what it means to create a movement that inspires others to become “life athletes”—people who bring their fitness mindset into every part of life.

This episode is equal parts hustle and heart. MJ reminds us that entrepreneurship and wellness are deeply intertwined—and that showing up for your community starts with showing up for yourself. Whether you’re building a business, a movement, or just trying to find balance, her story is a spark for anyone ready to level up.

Find MJ Online Here:
Instagram: @mjovanoski, @city_shred
Website: www.city-shred.com

Find Northern Raised Online Here:
Instagram: @northernraisedmeats
Website: northernraised.ca 

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