Welcome to the Sport Industry Series Podcast. You are listening to an exclusive episode from the Sport Industry Forum 2024 Mini-Series, hosted by Carla Ward live in Abu Dhabi.

In this episode, Carla interviews Melissa Moncada, Founder & CEO of Aurora Rise Group, and Executive Vice Chairwoman of Colnago, a leading figure in the UAE’s cycling revolution. Melissa shares her insights on advancing women’s sports, fostering leadership, and breathing new life into the iconic Colnago brand.

Discussion Highlights:

• The role of leadership in creating a cohesive and successful cycling team.
• Empowering Emirati cyclists and female leaders through initiatives.
• Revitalising the Colnago brand with a focus on art, tradition, and innovation.
• Cycling as a tool for wellness, community building, and lifestyle transformation.
• The UAE’s cycling landscape, including world-class infrastructure and initiatives.

About Melissa Moncada

Melissa founded Colombia’s first continental female cycling team, achieving historic victories. As Executive Vice Chairwoman of Colnago and Head of Team for UAE Team ADQ, Melissa is driving innovation in cycling. Through Aurora Rise Group, she is dedicated to promoting holistic well-being and positioning the UAE as a global wellness hub.

About Carla Ward

Carla Ward is a football coach and former midfielder who has established herself as one of the most dynamic leaders in women’s football. Known for her transformative managerial style, Carla has managed prominent clubs like Birmingham City and Aston Villa in the FA Women’s Super League (WSL).

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