Melissa Gellman Weiss is a brand strategist and marketing leader who has shaped major companies like Amazon, J.Crew, Theory and Barry’s Bootcamp. Melissa has built and transformed businesses by combining data-driven insights with creative storytelling—a skill she credits in part to her English major at Cornell.

Beyond her corporate success, Melissa pursued a deeply personal dream—launching her own women’s fitness studio, a space designed to empower and challenge middle-aged women to build strength and community. While the studio thrived in many ways, she made the tough decision to close it to focus on her family. And she ALSO has her own brand consulting company. We need to take her fitness classes to keep up with her!

Melissa’s story is one of strength, reinvention, and resilience—from pivoting industries to overcoming health challenges. Whether in fashion, fitness, or entrepreneurship, she’s never been afraid to take risks and redefine success.

We loved her and want to spend more time with her. Yet another Peter Kaplan introduction, THANK YOU, PETER!

LinkedIn: Melissa Weiss

Website: https://www.thisismgw.com

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