In this episode of Scaling Wellness, I address a common challenge faced by wellness experts: choosing the right niche for your digital course!

Key Takeaways

• Niching is crucial for online business success, especially when targeting a broader audience
• Specificity in your target market helps create more resonant and effective marketing
• Choosing a niche is not a permanent decision, but a strategic test
• The importance of understanding specific pain points for your ideal client
• How broad offerings can actually reduce your appeal to potential customers

Resources Mentioned

• Digital Course Creator Waiting List https://www.carolinecopp.co.uk/DCCwaitlist
• Instagram: https://www.instagram.com/carolinecopp/ for further questions and support

Quote of the Episode

"Your niche isn't a tattoo. It isn't something that you're stuck with forever... Your niche will absolutely evolve as you do."