Ever wondered why markets like Petaling street selling fake branded merchandise exist without being punished? Geetha Kandiah one of Malaysia's leading IP experts has an explanation. As the director of KASS International, she consults international companies about protecting their Intellectual property not only in Malaysia but also in other ASEAN countries.  In this episode, she explains that Malaysia and other Southeast Asian countries have realized that protecting Intellectual Property is important to attracting FDIs.  Although markets like Petaling street exist your IP is safe in Malaysia once you have filled it correctly.