In Episode 4 of Members Only: The EverWash Podcast, we're talking about one of the most underrated drivers of membership success — professional support — and what it actually takes to dominate your local market.

First, Sean Pashley breaks down his "guerilla hiring" philosophy for building a summer sales force that can actually sell memberships — and why the right personality beats experience every time.

Then, we welcome EverWash Membership Support Managers Sue Lorenzon and Kate Lorenzon to the studio for a deep dive into the human side of membership. From saving cancellations to building operator trust, Sue and Kate share what great support really looks like — and why the operators who take it seriously keep more members, longer.

And then we call up Steve Chill of Chill's EZ Kleen in New Castle, PA — a multi-site IBA operator who has grown his membership revenue every single month since joining EverWash in July 2023. Steve shares how he went from one wash to three, how membership helped him freeze out a competitor who had already broken ground, and why every October, his car wash becomes the most terrifying attraction in western Pennsylvania.

Got a question or topic for the show? Call us at 215-259-8048 or email [email protected] — we'll answer on air.

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