Memberships are everywhere. That doesn’t mean they’re working.

In this episode of Ducks Unplugged, we go deep on memberships — the good, the bad, and the ones that probably shouldn’t exist at all. We talk through why so many brands rush to launch a membership, what actually makes one valuable, and where things tend to fall apart.

We break down:
- The real difference between memberships, subscriptions, and loyalty programs
- What separates a compelling membership from a forgettable one
- Common mistakes brands keep making (yes, we’re looking at you)

And our favorite part: The Membership Draft — where we pair real brands with the membership ideas they should be launching.

Plus, Deanna learns what a Kölsch is. That alone might be worth the listen. 🍺

🎧 Membership Madness: Unplugged — streaming now wherever you get your podcasts.