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Is your association on the verge of a surge in participation? The king of association membership research, Tony Rossell, Senior VP of Marketing General Incorporated,  joins Association Transformation to discuss all things recruitment, retention, and member engagement! Without her trusty co-host, Elisa and Tony celebrate the power and potential of membership, affirming their shared belief that membership still works for associations! Check out episode 74 to learn more about ready, aim, fire strategies, and how to avoid analysis paralysis. Andrew – we missed you and the accent! 

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