In this episode of ICT’s (Un)masking the Threat, Dr. Ariel Koch, a Research Fellow at the International Institute for Counter-Terrorism (ICT) and the Director of Violent Extremism Research at ActiveFence, explores the rising phenomenon of memetic warfare. From the evolution of the paraglider meme used by Hamas and neo-Nazi groups to the strategies extremists employ to spread their messages, Dr. Koch reveals how memes have become powerful tools for recruitment and propaganda. The discussion also highlights counter-meme efforts and actionable steps individuals can take to combat this digital form of radicalization.