In this episode, we talk about the importance of standing out from the crowd on major holidays. Marketing during these high-volume weekends can give you a leadership advantage that pays dividends into the rest of the summer. We break down three different perspectives on the weekend and my outlook on what should be done during these times and why. To participate in the conversation, send me a comment on twitter @jrockgolf or on Instagram @rockholdgolf. As always, I will respond directly to specific questions and possibly highlight some general questions in upcoming podcast. Thanks for listening!