The National Rifle Association is often understood as a powerful political lobby able to influence politicians and shape legislation.  University of the Fraser Valley political scientist Noah Schwartz argues that the true power of the NRA is how it uses storytelling and memory.  Through its extensive cultural, educational, and communications resources, the stories and memories circulated by the NRA have much to do with how Americans understand guns and gun culture today.  A conversation with Noah Schwartz about his book On Target: Gun Culture, Storytelling, and the NRA, next on the March 4th episode of Realms of Memory.