The Knowledge Shop

Memphis hot! Research tips, early adopters, prototyping and pitchdecks

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The grand tour continues - hello from Memphis. It is soooo hot right now.

This episode covered a lot of ground, so best jump in and buckle up.

The week in review:

  • I am nervous recording today. I have listeners. This is getting real.
  • According to Anchor, all of the listeners so far are women (not sure about Apple), but that's interesting. What does this mean? Does the subject just appeal more to women? Does Anchor / Spotify just have more women listeners? Are the men all listening on Apple? (i know my husband is).
  • Accelerators appear to be widening, not narrowing the funding gap (amount of equity raised) between male and female-led startups.  According to the World Economic Forum, the gap increases from 2.1x to 2.6x difference, after the accelerator? WHY!!! Surely accelerators are supposed to level the playing field?
  • How can i help. what are you struggling on? Don't keep it inside, email me and tell me how i can help (or if you want to be part of the prototyping / MVP guinea-pigs).

    • The Deep dive: Customer Research / Analysis

    Tools

    • Otter.ai - record / transcribe recordings
    • Interview analysis. Added themes from interviews onto Google / Excel Sheet.
    • Grouped founders as "Wannabe" and "Doing it"
    • Pulled out their biggest challenges, and then categorised them eg mental (self-doubt, imposter syndrome, loneliness etc), skills based (need to learn new skills) or expert (they wanted to speak to an expert to help with eg hiring, accounting etc).
    • Findings - wannabe's biggest challenges were internal, those who had started still looking for support there, but also wanted experts to talk to as well.
    • The initial prototype will therefore focus on providing emotional / psychological support to founders. This will test the hypothesis that if you can support founders emotionally (instead of just academically),  startup success rate will be significantly higher / founders will be more diverse.
    • Full disclosure, i still got stuck doing this. I would highly recommend having a project / deadline to help focus you.
    • Currently finishing a pitchdeck for the CitySpark accelerator programme i am in through my business school. It reminded me to think through the problem, solution, early adopters, market size etc. It got me out of my head!!!!

      • Pitchdeck templates

      • Thank you Finance PM - can edit in Canva.
      • Inspired by an early Uber template on Slidebean, to see how they pulled out key facts.
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        The Knowledge ShopBy Tori Hanson
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