Jay B, a Memphis-born radio programmer, DJ, and co-founder of WYXR, discusses his journey from local journalism to curating Memphis music at South by Southwest. He highlights the city’s deep musical legacy, his DJ sets, and his work showcasing Memphis artists on an international stage.

JB explains how music becomes a bridge to economic opportunity and cultural tourism, inviting listeners to visit Memphis, support local scenes, and consider the city and region for future investment and collaboration.