In this engaging episode of the Antonio Parkinson Project, we sit down with radio personality Big Sue, the Senior Vice President of Programming at iHeartMedia. A dynamic transplant from Omaha, Nebraska, Big Sue shares her remarkable journey from her humble beginnings in radio to her influential role in one of the industry's leading companies. Join us as Big Sue delves into the evolution of radio, the impact of social media, and the science behind effective radio programming. She provides valuable insights into the importance of community engagement for artists looking to get airplay and reflects on her career path, including her experiences at Hot 107 and K-97.

This segment is packed with humor, featuring Big Sue's hilarious anecdotes from her early radio days and the challenges of catering to diverse musical tastes. The playful banter about "store-bought cake" and the unwritten rules of barbecues, like bringing sufficient drinks and avoiding raisins in potato salad, adds a light-hearted and relatable touch.

The discussion also tackles the controversial question of whether radio has lost its relevance in the streaming age. Big Sue passionately argues for radio's enduring influence and its foundational role in the media landscape, highlighting the challenges of maintaining radio's relevance and adapting to changing listener behaviors. Don't miss this entertaining and informative interview with Big Sue, offering a perfect blend of humor and industry insights!