Ted Townsend, president and CEO of the Greater Memphis Chamber, explains why Memphis shows up at South by Southwest, how the Tennessee House showcases the city’s music, culture, and growing tech scene, and how brief encounters can spark business attraction and investment.

The episode highlights Memphis’s momentum in AI, partnerships at SXSW (including a panel at the Ireland House), and the city’s strategy to reshape its narrative and attract startups, visitors, and investors.