MENA is one of the most welcoming regions on earth and one that takes great pride in its great tradition of hospitality, but it's also one of the more complicated for newcomers to negotiate. There are so many protocols - spoken and unspoken - to take into account on initial visits to the region. This presents challenges to visitors of all types, business people, politicians and others.

Cmec Director Charlotte Leslie talks to Corina Goetz, an entrepreneur whose business - Star-CaT - has been advising people and companies on how to operate primarily in the Gulf region, in countries which have experienced ground-shaking societal and cultural changes in the last decade.

Corina explains some of the thornier pitfalls and protocols - spoken and unspoken - that can present challenges, from dress codes to how to decline food and coffees without offending generous hosts.

Star-CaT helps companies and professionals to succeed in the Gulf region. The company has been been trusted advisors to many HNW clients from the Gulf and it now teaches others how to build these relationships.

Its services include:

🌙 Strategy and Advisory

🌙 Workshops

🌙 Middle East Hub for ongoing support (for companies and individuals)

🌙 Speaking on various topics related to Customer Service and the Gulf

🌙 Online Resources

www.star-cat.co.uk