Dogs are engaging. Fish tacos are engaging. Nice new clothes are engaging too. But John's B2B content for his electronics manufacturing business? Not so much.

In this episode, Alan, Chris and Helen dismantle the argument that some businesses are too boring to get much in the way of engagement on social. We talk about picking your battles, leading with value and proving the brand story into life.

Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to [email protected] and we'll do our very best to help.

Or maybe you just want to tell us what you think of the podcast. It's the same address: [email protected]