Meng Shui is the creative director at Thinx – a period-proof underwear brand. In our conversation we discuss Meng’s approach to branding and shaping Thinx into the brand it is today – bold, taboo-breaking, normalising conversations around periods, and most importantly – inclusive.  It’s a brilliant conversation and if you think you might not want to listen to a chat about periods, don’t worry, it’s much more than that – it’s about clever branding and normalising things that many of us go through, yet are taboo in the public eye and in the media. 

 

Thinx website: www.shethinx.com New activewear campaign: www.youtube.com/watch?v=wqJ411Xz2PA The ad Paul didn't like: www.youtube.com/watch?v=hYgs9i50bac

 

This episode was presented by Justyna Green. Follow Justyna on Instagram. Production by Green Podcast Productions.

 

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