At the end of the day, money is money.

But, we tend to view and place labels on different types of money.

At the end of the day, money is money. But, we tend to view and place labels on different types of money.

Mental Accounting

Welcome to Financial Jargon, where we aim to break down the wall between you and your financial advisor. Too many advisors speak over their clients' heads by using intelligent-sounding jargon that doesn't truly help. It's time for real conversions that lead to real change. We're here to simplify the financial world and help you become a smarter investor.

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Mental Accounting

Mental Accounting