Opening up about your struggles opens you up to being put under a microscope. However, I feel when we do open up about our story, it makes us more human and gives others permission to embrace their imperfect story.

Queue today’s guest: Ari Woeste, an independent lettering artist and art director out of Minneapolis, MN, who’s especially a force with tactile and food lettering. She’s crushed projects for some of the biggest brands in the world like Wal-Mart, Polo Ralph Lauren, General Mills, and Yoplait (to name a few).

Ari has an incredible story filled with humility, and she’s not afraid to open up about the ups and downs of her creative career.

On today’s episode, Ari and I get super deep into:

This one is going to hit home with you no matter where you are on your creative grind.

Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on IG @perspectivepodcast or on Twitter, and let’s connect.

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