In this episode, John Latka will be talking about mental ownership through presentation and demonstration.

John breaks down the 3 major steps in the selling and buying process: selection, mental ownership and commitment.

From his perspective, the most important is mental ownership because it’s at that point that your prospect actually buys the vehicle. And if your prospect does not own it mentally, he or she, will never commit financially.

So how do we help create mental ownership? Through a professional walk-around presentation, followed by a professional demonstration drive.

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For more information:
https://www.automotivebusinesssolutions.com/