That signature dish you perfected over three months might be killing your profit. John and Maya show you how to run a menu audit using real POS data, identify the dishes bleeding your margins, and cut them without customers noticing. Includes the four-quadrant menu engineering framework and a weekly action plan.

Menu Engineering 101: Kill Your Darlings (Before They Kill Your Margins)

<p>Culinary Hustlers is the no-nonsense podcast for restaurant owners, chefs, and food entrepreneurs. Hosts John and Maya break down the real numbers and hard-won lessons behind running a profitable food business — menu strategy, labour, marketing, equipment, delivery apps, and everything in between. Practical, direct, and a little irreverent. New episodes weekly.</p>

Business

Culinary Hustlers is the no-nonsense podcast for restaurant owners, chefs, and food entrepreneurs. Hosts John and Maya break down the real numbers and hard-won lessons behind running a profitable food business — menu strategy, labour, marketing, equipment, delivery apps, and everything in between. Practical, direct, and a little irreverent. New episodes weekly.

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Menu Engineering 101: Kill Your Darlings (Before They Kill Your Margins)

Menu Engineering 101: Kill Your Darlings (Before They Kill Your Margins)