Fun! Today I am chatting with Meredith Mahoney founder of Birch Lane, one of Wayfair's newest brands. Birch Lane is a fabulous lifestyle/home decor brand specializing in what I consider the "new classic" look. You have to tune into today's episode to find out how Meredith put together this brand and what she thinks about the type of woman who shops at Birch Lane. Their customer is NOT old school traditional, she is "new school traditional" buying furniture to last and then layering in her space because SHE wants her environment to look and feel a certain way.  

I loved hearing how Birch Lane "thinks" about their customer! 

This view point can be applied to YOUR business no matter what the size. She and her team get it and the proof of that is the fast growth of Birch Lane this past year. Meredith and I also discuss the real life juggle of being a mom and an executive (always good to hear how woman are doing it!)