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In this episode of The Pinnacle Perspective, we spotlight the Merge Contact action in Pinnacle AI CRM, a workflow step that automatically identifies and consolidates duplicate contacts. Configure matching by email, phone, or both, and Merge Contact will retain the original record while importing newer fields into it, preserving historical activity while keeping data current. Executions are logged with metadata so teams can audit merges and understand what changed. For businesses, marketers, and agencies this reduces manual cleanup, improves list accuracy for targeting and reporting, and maintains CRM hygiene across automated processes. Setup is quick inside the Automation > Workflow area, making deduplication an integral part of your pipelines. Learn more about Pinnacle AI CRM at https://getpinnacle.ai

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