When building a brand, everyone talks about the power of storytelling. These days, however, it’s not as simple as starting a blog and expecting your audience to explode overnight.

That’s why people turn to today’s guest, Dan Curran. Dan is a founding partner at Chapters.io, where he works to eliminate the anxieties of book writing through a process that helps people finish manuscripts in 100 days or less, connect with amazing editors, and preserve their wisdom for generations to come. 

Dan has over a decade of experience working with editorial teams for large financial institutions, especially with financial advisors, and has a deep understanding of how to bring new life to so-called unsexy topics in this complex field. 

In today’s episode, Dan and I discuss the chaotic state of modern content marketing, how to stand out in a world where everyone has 10,000 notifications and zero attention span, and the technology–including AI–he’s using to help people share their stories and grow audiences right now. 

In this podcast interview, you’ll learn: 

• How content marketing has changed over the last decade. 
• Why authenticity matters–and why so many people are scared to be authentic. 
• Why there’s a place for entrepreneurs over the age of 40 on TikTok.
• How Chapters is using a combination of AI and human talent to kickstart books when the words don’t just magically flow from an author’s fingers. 
• Ways to get your story told without running the gauntlet of the traditional publishing model. 
• How to craft a legacy book for your loved ones. 

Interview Resources

• Chapters.io
• Dan Curran on LinkedIn 
• Chapter.io on LinkedIn | Facebook | Instagram | YouTube
• Climbing the Retirement Mountain: And Getting Safely Down the Other Side by Andrew Rafal
• ChatGPT
• Gemini
• Python
• OpenAI
• The Entrepreneurs’ Organization
• 90 Minute Book by Dean Jackson