On this episode of Retail Refined with host Melissa Gonzalez, Showfields CEO Tal Nathanel outlined how “the most interesting store in the world” is attempting to revolutionize retail.

Showfields’ mission is to “create a better way for customers to discover, engage and show emerging brands and artists of tomorrow.” In practice, that means offering a reimagined customer experience driven by the brand’s commitment to curation, content, commerce, convenience and connection.