In this episode I'm giving you the process that's used in my agency's work to get B2B companies onto Google's full analytics stack. This episode is split into two parts.

Installing GA4 (from 1:30 to 10:45) – For the first third of this episode, I go through the steps that companies should follow to install GA4, including setting up streams, conversions and links to Google Ads accounts.

Installing Google and third party components for consolidated analysis and visualization of your marketing data (10:45 to end) – the remaining time roams through the rest of the tools that give a complete picture of your B2B funnel.

Timestamps/Chapters:

0:00 - Intro to getting all your data in BigQuery 

1:30 - Installing Google Analytics 4

10:45 - Setting up a complete set of your funnel's data on BigQuery

27:33 - Conclusion

For more details on the process, go to Ep 116's page on the Funnel Reboot site.