"My idea is sooo unique and...different...like, it's never been done before!"...

 

Famous final words before years of disappointment and frustration ensue...

 

Sound familiar?...

 

I know I can definitely relate to this...

 

As a pattern people with ideas-- unique ideas particularly fall into this one, stealthy trap...

 

Which is the trap of believing unique ideas create movements and markets on their own...

 

I recount in this podcast, time after time of falling victim to this false belief myself...

 

Again and again feeling that this idea would amass it's own cult following because it's entirely unique and a direct response to what the masses say they are lacking...

 

But, more importantly, in this episode I recount the less known facet of a very well known story...

 

The story of Russell Brunson's journey to build his billion dollar company, Clickfunnels, but the part of the story, specifically, where he has this billion dollar idea, but is unable to sell it...

 

The story is a perfect caricature of how we, as designers, bring brilliant, billion dollar designs to the world, but fail to allow these designs to blossom because we lack a proper understanding of the two paradigms that encompass all of human thinking...

 

Listen along to this episode, as I document myself unraveling the mystery...

 

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Read This If You're Ready To Push Your Ideas Into The World...

 

Visualize this— 

 

Your new sales memoir is complete...(and, man, the design is beautiful)

 

Your marketing campaign has finally run its course...

 

Your launch happened...yesterday, as a matter of a fact 

 

And suddenly...the world understands you. 

 

Your people are gathering...

 

The message you’ve been carrying on your shoulders, that we both know can truly change lives; 

 

people finally get it. 

 

They’re bonding under your mantras and living in full, finally, and they have you to thank. 

 

Would that be the moment you feel most complete?

 

Imagine the sweeping change you’ve envisioned for the world, since your earliest years, coming about, one person at a time...

 

The same way Napoleon Hill might’ve felt when Think & Grow Rich made millionaires...

 

The same way Tony Robbins must’ve felt after writing and releasing Awaken the Giant Within to an accepting world that would go on to immortalize him forever...

 

How Russell Brunson must’ve felt when Dotcom Secrets took the world by storm, creating “funnel hackers” and resulting in a billion dollar company...

 

That very same emotion experienced by anyone whose ever decided to finally pull the trigger and create a platform to harbor the ideas they’ve valued all of their lives...

 

How would that feel? 

 

Knowing that people all over the world are staying up late at night— they can’t sleep

 

They’re reading through a collection of your thoughts and they’re becoming more and more ecstatic as each moment introduces to them a new secret of life that they had never before considered...

 

How would that feel? 

 

If you’re being honest, you probably answered:

 

“Great. It’s sound pretty damn good...”

 

...But deep down you realize, as good as that sounds, that pain of actually getting there might still be far greater than the rewards...

 

And I agree. 

 

As a person that LIKES and excels at writing, I have to admit that writing actually kinda sucks 

 

And that’s on its own—

 

The idea of...

 

...sitting down and formatting hundreds of pages and stories in my head in a way that actually makes sense...

 

...writing every day for a year or more...

 

...and doing all that as a person that possibly isn’t too great at writing at all...

 

Yeah, no. Not happening. 

 

Man, I remember even a few weeks back working on a sales memoir for Memoir Launch actually...

 

I had the title down...and that’s about it...

 

And I worked on it for about 5 weeks...

 

Most of which was spent just thinking about the amount of time it’d take for me to actually