In this episode of Design to Convert, host Sanjay Jenkins welcomes Dale Wilson, Partnerships Manager at Ad Quadrant, a renowned paid media and creative agency. With nearly two decades of experience, Dale takes us on a journey from his early days as a media buyer at Yahoo to his current role. He reflects on the ever-changing landscape of advertising and highlights the transition from targeting broad demographics to engaging with individuals on a personal level.

Dale shares how storytelling plays a pivotal role in his career, enabling him to communicate effectively and connect with various stakeholders. Join us as we dive into the art and science of marketing, exploring the power of personalized experiences and the importance of crafting compelling narratives that drive conversions.