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There's a pretty obvious trend of more companies getting interested in podcasting. But companies tend to be smart -- that's how they stay in business -- so they'll be worried about the multi-month (if not multi-year) ramp-up time it takes to build an audience.
Or they could just merge with an existing podcaster who's done the hard work. Instant competency.
In this short episode, I'll run down how that might look on both sides of the equation. Podcasters will get some tips on how to position their show for acquisition, and companies will gain some understanding of how such a deal might be structured.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.
There's a pretty obvious trend of more companies getting interested in podcasting. But companies tend to be smart -- that's how they stay in business -- so they'll be worried about the multi-month (if not multi-year) ramp-up time it takes to build an audience.
Or they could just merge with an existing podcaster who's done the hard work. Instant competency.
In this short episode, I'll run down how that might look on both sides of the equation. Podcasters will get some tips on how to position their show for acquisition, and companies will gain some understanding of how such a deal might be structured.
Mentioned in this episode:
Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.