Meridian Associate's CEO, Doug Reed, joined the podcast to share his experiences managing a firm through the coronavirus shutdown and provide insights into what it takes to make strategic implementation successful.

Doug is the author of Lead a Movement: An Insider’s Guide to Powerful Strategy Execution. In this book, Doug observes that the most common unresolved business failure is a good strategy that has never been properly executed. Doug describes how strategy execution can produce growth with certainty, not chance.