What if your building company could keep more commission, strengthen its brand, and gain greater control over every home sale? In this episode of the Meridian Pursuit Builder Podcast, host Jesse Sampley sits down with Adam Field and Jennifer Johnson of Behind the Scenes Broker to discuss how the qualifying broker model is helping Florida builders rethink their sales strategy. They explain how builders can operate under their own brokerage, when this approach makes financial sense, the setup process, and how owning the brokerage can create long-term business value. Whether you're a custom builder, production builder, or developer looking to improve profitability and build a stronger business, this conversation offers practical insights into an often-overlooked opportunity.

Key Topics

• How the qualifying broker model works for builders
• When owning your own brokerage makes financial sense
• Keeping more commission while maintaining compliance
• Strengthening your brand through every home sale
• Creating greater flexibility during negotiations
• Setup costs, timeline, and ongoing requirements
• Long-term business advantages of owning your brokerage

Guest: Adam Field & Jennifer Johnson, Behind the Scenes Broker

Website: https://www.trybtsb.com/

Instagram: https://www.instagram.com/trybtsb/

If you enjoyed this conversation, be sure to subscribe to the Meridian Pursuit Builder Podcast. Every episode features real conversations with builders, contractors, architects, designers, and construction professionals who share practical lessons, business strategies, and real-world experiences to help you build a stronger construction business.

What if builders could walk through a home before construction even begins? In this episode of the Meridian Pursuit Builders Podcast, Jesse Sampley sits down with Joe Matejka, Founder of Walk Your Plans, to discuss how immersive plan visualization helps builders reduce costly change orders, improve customer confidence, and create better projects. Joe shares the story behind Walk Your Plans, its viral growth, commercial applications, AI opportunities, and why helping clients experience a project before breaking ground is changing the construction industry.

Key Topics

• Walk Your Plans' origin and growth story
• Visualization technology in construction
• Reducing change orders before building
• AI and immersive design experiences
• Strategic partnerships and licensing growth
• Commercial and residential applications
• Future expansion across the U.S. and globally

Guest: Joe Matejka, Walk Your Plans
Website: https://www.walkyourplans.com/

Instagram: https://www.instagram.com/walkyourplans

If you enjoyed this conversation, subscribe to the Meridian Pursuit Builders Podcast. Every episode features builders, contractors, architects, designers, and construction professionals sharing practical lessons to help you build a stronger construction business.

Building a lasting local business takes more than just technical skill. It requires a relentless focus on customer experience and a culture of pride. In this episode of The Meridian Pursuit Builders Podcast, Jesse Sampley sits down with Glen Downs, founder of Plumbing Doctor in Elizabethtown, Kentucky. Glen shares how he built a thriving plumbing business over two decades by treating customers right and demanding excellence from his team.

Key Topics:
- The origin story of Plumbing Doctor and starting a business on day one of fatherhood
- Why the "red carpet treatment" is essential for home service businesses- The dangers of hiring unlicensed "handy Andys" for plumbing work
- How to maintain high standards and a clean image across a fleet of service trucks
- Real-world examples of customer service that generates word-of-mouth referrals
- The truth about flat-rate pricing versus honest diagnostic quoting

Guest: Glen Downs, Plumbing DoctorWebsite: https://www.plumbingdoctorky.com/Facebook: https://www.facebook.com/plumbingdoctorky/Phone: 270-765-PLUM (7586)

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#plumbingbusiness #HomeServiceBusiness #MeridianPursuitBuilders #LocalBusiness #CustomerService #ConstructionPodcast #ElizabethtownKY #PlumbingDoctor

Are you a builder tired of doing a little bit of everything? In this episode, we explore why niching down might be the best decision you can make for your construction business. Discover how focusing on one specific trade can improve your margins, elevate your client experience, and set you apart from the competition.

Key Topics:
• The transition from general remodeling to specializing in decks
• Why niching down allows for a higher pursuit of excellence
• Educating clients on material choices and longevity
• Setting clear expectations and boundaries with clients
• The importance of healthy profit margins over vanity revenue
• Leveraging tools like JobTread for professional proposals

Guest: Michelangelo DeCaro, Renaissance Deck Builders
Website: https://www.renaissancedecks.com/
Instagram: @renaissancedeckbuilders

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Are you a builder or home services contractor looking to grow your business the right way? In this episode of The Meridian Pursuit Builders Podcast, we sit down with Nick Riley, CEO of Driftwood Builders Roofing, to discuss his journey of acquiring a 20-year-old roofing company and his strategies for long-term success. Nick shares why he prioritizes community involvement and education over paid ads, and how building a strong local reputation is the key to sustainable growth.

Key Topics Covered:
The process of acquiring an established roofing business
Why community involvement beats paid advertising
The impact of private equity on the roofing industry
How to build trust through customer education
The difference between short-term profits and long-term reputation
Using AI tools like ChatGPT and note-takers in home services

Guest: Nick Riley, CEO of Driftwood Builders Roofing
Website: DriftwoodBuildersRoofing.com
Instagram: @DriftwoodBuildersRoofing

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Scaling a home building company isn’t just about building more homes. It’s about systems, hiring the right people, and creating a consistent client experience without burning out. In this episode, we sit down with a third-generation builder to break down how they transitioned from high-volume production building to a more profitable custom home model, what they learned about hiring and leadership, and how systems and AI are changing the way builders operate. If you’re trying to grow your construction business while maintaining quality and reputation, this conversation gives you a clear look at what actually works in the field.

Key Topics Covered
• Transitioning from production building to custom homes
• Why strategic hiring changes everything
• How SOPs and systems help builders scale
• Using AI to streamline operations and communication
• Improving customer experience through consistent touchpoints
• Why builders must track numbers and metrics
• Building a reputation through reviews and client experience

Guest Credit & Resources

Chris III & Caleb George
Chris George Custom Homes
https://www.chrisgeorgecustomhomes.com/
(Kansas City-based custom home builder)

Instagram:   / chrisgeorgecustomhomes  
Facebook:   / chrisgeorgecustomhomes  

Break Through Academy
https://www.btacademy.com/?source=Mer...

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Are you struggling to stand out against big box builders? In this episode of The Meridian Pursuit Builders Podcast, we sit down with Kelsey Spray to uncover the strategies that help custom home builders win more clients. We dive deep into the importance of communication, setting expectations, and why your marketing needs to be different.

Key Topics Covered:
• How to compete with production builders
• The power of setting clear expectations early
• Why communication is your best sales tool
• Using social media to educate home buyers
• The importance of knowing your competition

Guest: Kelsey Spray, New Homes Sales Consultant at Miranda Homes.
Instagram: https://www.instagram.com/kelseysellsswfl/
TikTok: https://www.tiktok.com/@kelseyspray37
LinkedIn: https://www.linkedin.com/in/kelsey-spray-998a40182/
Email: [email protected]

Are you tired of competing on price and losing bids to cheaper contractors? In this episode of The Meridian Pursuit Builders Podcast, we sit down with Mark Williams of Mark D. Williams Custom Homes to uncover the exact marketing and branding strategies he uses to attract high-end clients in the Twin Cities. Mark shares his journey from selling copiers to building multi-million dollar luxury homes, and why your brand is the most important asset your construction business has.

Key Topics Covered:
• Why competing on price is a race to the bottom for builders
• How to use a 15-minute qualification call to weed out bad leads
• The power of storytelling and branding in luxury home building
• Why you need to treat your construction company like a real business
• How Mark uses social media, blogs, and podcasts to generate leads
• The 'Mysa Hus concept and building a home around a feeling


Guest: Mark Williams, Founder of  @MarkDWilliamsCustomHomes  and Host of  @curiousbuilder 
Website: mdwilliamshomes.com | mysahus.com/ | curiousbuilder.com
Instagram: https://www.instagram.com/markdwilliams_customhomes/
Facebook: https://www.facebook.com/MarkDWilliamsCustomHomesInc/
Pintrest: https://www.pinterest.com/markdwilliams_customhomes/
LinkedIn: https://www.linkedin.com/in/mark-williams-968a3420/
Houzz: https://www.houzz.com/professionals/design-build-firms/mark-d-williams-custom-homes-inc-pfvwus-pf~1921007998=

Subscribe to The Meridian Pursuit Builders Podcast for more real conversations with top builders and construction pros.

Most custom home builds run into problems not because of bad craftsmanship, but because of decisions that were made too late or communication that broke down somewhere along the way. In this episode, Jesse sits down with Brooke Coty, co-owner of Hawkins and Gray Design, to talk about what it actually looks like when a designer and builder work together well. Brooke shares practical insight on when to bring a designer in, how to manage client expectations around budget, what decisions need to be locked in before framing, and how consistent communication keeps a build running smoothly from start to finish.

Key Topics Covered
Why designers should be involved before plans are finalized, not after framing
How to navigate budget conversations with clients when vision and allowance don't match
The design decisions that must be made before concrete is poured
How to build strong relationships with trades and subcontractors
What 'clarity is kindness' means on a job site and why it matters
How social media and authenticity are driving real leads for design firms and builders
What 'plans to pillows' service looks like and why it produces the best results

Guest Credit
Brooke Coty, COO of Hawkins + Gray Design
Website: https://www.hawkinsandgray.com
Instagram: @hawkinsandgraydesign

If you're a builder trying to grow in a competitive market, this episode gets into the real work behind it. From raising capital and managing subs to building trust and staying visible, this conversation covers what actually helps construction businesses move forward.

In this episode, Jesse Sampley sits down with Jake Rodriguez to talk about making the jump from a W-2 construction career into real estate development. Jake shares what he’s learning in the Dallas market, how he’s using social media to build credibility, why follow-up matters when raising money, and what builders should pay attention to when pricing jobs, choosing subs, and managing risk.

Key Topics Covered

• How builders can build investor trust before they have a huge track record
• Why follow-up and visibility matter more than constant selling
• Lessons from moving from general contracting into development
• How to find, keep, and manage quality subcontractors
• Why smart specs and market research matter before you build
• How branding and social proof can help win deals
• The role of partnerships, communication, and risk management in growth

Guest Credit
Jake Rodriguez
Dallas-based real estate developer / builder

Instagram: @JakeRodriguez22

Subscribe for real conversations with builders, contractors, developers, architects, designers, and construction pros. This show is built around practical lessons, real-world business insight, and honest conversations from people actually doing the work.