Meridianbet, a subsidiary of Golden Matrix Group Inc., has introduced Watch & Bet, a new mobile feature that allows users to stream live sports while placing in-play bets. This feature aims to increase in-play betting volume, extend session duration, and generate higher revenue per active user. Watch & Bet eliminates friction and enhances the real-time betting experience by displaying multiple markets alongside the stream, leading to increased bet frequency and longer session times. The feature is now available on Meridianbet's mobile web platform and is fully integrated into the company's sportsbook infrastructure. Golden Matrix Group has also reported strong financial performance in FY24, with impressive revenue figures.