David Strickland has worked as an executive in the sports nutrition industry for almost a decade, most recently at Glanbia Performance Nutrition, a manufacturer of Optimum Nutrition and other popular sports nutrition brands. At Glanbia, Strickland oversees all commercial and strategic operations for North America, including key customers such as GNC, Vitamin Shoppe, and Amazon. Strickland was a varsity athlete and holds a Bachelor of Commerce in Sports Administration, with honors, from Laurentian University in Canada. He also volunteers his time as a youth hockey coach and board member of the Geneva Cyclones Amateur Hockey Association.