Producing plays. Selling cigarettes. Electing presidents. Winning wars. Toppling democracies. Edward Bernays did all of these things in his long and prosperous career as the pioneer of public relations. But why?

In this episode of The Will to Believe, we explore the history of PR, a field deeply rooted in psychology, but also the history of a world on the brink of madness. A world that Bernays wanted to help.