Buckles Branigan hosts this episode and welcomes his friend Rodney Quince, European Ad Director for Buckles Brannigan leather care products. They discuss directions on marketing new entries into the European market including testing the messaging in select geographic areas. Also, a raging thunderstorm steamrolls through Pawtucket and Guy Masse stays cozy in is studio as he reports on the progress. Sit tight and stay dry for this enlightning episode that exposes the glories of advertising and the might of the heavens.