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Messaging in the Early Stages: Lessons From and For Startups
#messaging #startups #founders #b2bmarketing #entrepreneurship #b2bstrategy
Messaging at the Early Stages: Lessons From and For B2B Startups
In this episode of Troupe’s podcast show SAID DIFFERENTLY, the focus is on messaging challenges and opportunities at the early stages for a B2B company. With guest Deirdre Mahon, who is VP of Marketing at startup venture studio super{set}, she and host Jennifer Sikora (advisor to Troupe) discuss their experiences and lesson learned working at and advising pre-seed companies.
The conversation is filled with their real-world examples of how to evolve the founder’s way of telling the story to the market; finding the market feedback signals that help you adjust your message; the risks in thinking about creating a new solution category too soon; and more.
Key timestamps in the episode:
02:30 = Differences in thinking about messaging at early stage vs. more established companies
05:22 = Evolving the founder’s way of telling the story
06:24 = Daily GTM feedback standups
08:10 = Preventing knee-jerk, premature messaging changes; What is the insertion point to lead to conversion; finding patterns
13:36 = The allure and distraction of wanting to do category creation, lessons learned
19:50 = Examining if it’s time to adjust messaging, looking for the outside-in signals
23:21 = Messaging strategies around “building in public” – how to stay authentic and effective
Read more from Troupe's blog about how to make new messaging succeed: https://www.troupe.ai/stories/why-new-messaging-fails-and-how-to-make-it-succeed
Credits:
Troupe.ai for sponsorship: https://www.troupe.ai
Graphic and production support: 24 and Up
Music: https://pixabay.com/users/backgroundmusicforvideos-46459014/
Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.
View all episodes
By Troupe.ai#messaging #startups #founders #b2bmarketing #entrepreneurship #b2bstrategy
Messaging at the Early Stages: Lessons From and For B2B Startups
In this episode of Troupe’s podcast show SAID DIFFERENTLY, the focus is on messaging challenges and opportunities at the early stages for a B2B company. With guest Deirdre Mahon, who is VP of Marketing at startup venture studio super{set}, she and host Jennifer Sikora (advisor to Troupe) discuss their experiences and lesson learned working at and advising pre-seed companies.
The conversation is filled with their real-world examples of how to evolve the founder’s way of telling the story to the market; finding the market feedback signals that help you adjust your message; the risks in thinking about creating a new solution category too soon; and more.
Key timestamps in the episode:
02:30 = Differences in thinking about messaging at early stage vs. more established companies
05:22 = Evolving the founder’s way of telling the story
06:24 = Daily GTM feedback standups
08:10 = Preventing knee-jerk, premature messaging changes; What is the insertion point to lead to conversion; finding patterns
13:36 = The allure and distraction of wanting to do category creation, lessons learned
19:50 = Examining if it’s time to adjust messaging, looking for the outside-in signals
23:21 = Messaging strategies around “building in public” – how to stay authentic and effective
Read more from Troupe's blog about how to make new messaging succeed: https://www.troupe.ai/stories/why-new-messaging-fails-and-how-to-make-it-succeed
Credits:
Troupe.ai for sponsorship: https://www.troupe.ai
Graphic and production support: 24 and Up
Music: https://pixabay.com/users/backgroundmusicforvideos-46459014/
Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.