Guest: Will Parker
Host: John Mihalyo, Elementary Advancement Solutions

In this episode, John is joined by author and leadership coach Will Parker, whose book Messaging Matters was featured in John’s list of 11 School Leadership Books Every Principal Should Read.

The focus of this episode is on one of the most important—and often overlooked—aspects of school leadership: communication. Whether it's with students, faculty, parents, or the greater community, communication can either build momentum in your school—or hold it back.

Will and John explore practical, powerful ways that school leaders can embed strong communication practices into their daily leadership habits. You’ll hear how messaging isn’t just about what you say—it’s also how you show up, what you prioritize, and how you consistently celebrate your mission.

This is a conversation full of actionable strategies, real-life examples, and plenty of inspiration. If you’ve ever heard feedback that your school “needs better communication,” this episode is for you.

💡 Topics Covered:

• Why communication is often the missing link in effective school leadership
• How to build intentional communication into your calendar
• Moving from “maintenance” to “mission” in your messaging
• The importance of being your school’s chief storyteller
• How your daily actions (not just words) communicate your values
• Practical ways to engage students, parents, and faculty through messaging
• Celebrating the 95% of students doing the right thing—without ignoring the 5% who aren’t
• Why schools must lead the narrative—or risk someone else telling the wrong one

📌 Key Takeaways:

• If communication is a priority, it should be on your calendar
• The most effective messaging is embedded into your existing routines
• Students, parents, and teachers all want to feel seen, heard, and valued
• Telling the right stories about your school builds trust and momentum
• The more visible and present you are, the more your actions speak for you
• Celebrate your mission often—because people will talk about what you give them to talk about

🔗 Resources Mentioned:

• Check out Will's books at this link! 
• Get a copy of Will's his new book "Whose Permission are You Waiting For?"
• Schedule a free consultation with John to talk about your school's advancement, enrollment, or leadership goals

📲 Stay Connected:

Don't forget to like, subscribe, and share this podcast with other Catholic school leaders in your network.

Want to talk about what’s happening in your school?
Let’s connect. Visit elementaryadvancement.com and schedule a time with John.