Lionel Messi BioSnap a weekly updated Biography.

Lionel Messi continues to dominate both headlines and social media in the world of football and beyond. The most pressing news is his inclusion in the MLS All-Star match, set for July 23 against the best of Liga MX in Austin. This fixture has generated substantial controversy, especially with Inter Miami head coach Javier Mascherano publicly voicing his frustration. Mascherano argues that Messi and teammate Jordi Alba, the only two from Miami selected, are being excessively loaded during an intense run of fixtures and should be granted rest, not additional obligations. He noted that the workload, combined with a spate of recent injuries—including to keeper Oscar Ustari—raises real concerns for Miami’s squad health. Despite Mascherano’s calls, the club has not pulled Messi from All-Star duties, recognizing both the marketing magnetism and competitive significance his participation brings.

On the business front, Messi is single-handedly driving a collectibles frenzy. Sports Illustrated reports that with more than nine individual cards in the 2025 Topps Now MLS set—out of a total of just 64 cards—Messi is leagues ahead of every other player, and sales for his collectibles are propping up the entire MLS trading card market. With Messi named MLS Player of the Matchday a record four times this season, his on-field production remains elite. He’s already racked up 23 direct goal contributions this season, making him not just a superstar but the commercial engine of American soccer—an impact that is reverberating through the collectible trading card industry, where fan demand for Messi vastly outpaces any other MLS player.

Messi’s global reach shines strongest on social media, where he recently warmed hearts by responding privately to an Instagram fan post. Multiple outlets report that Messi messaged a supporter personally, saying he was touched by a giveaway contest post and promising to send a signed Argentina jersey. With over 500 million Instagram followers, Messi used his direct connection to fans not just for marketing, but for a genuinely personal gesture that quickly went viral online.

Meanwhile, speculation about Messi’s next career move simmers in the background. Goal reports that despite rumors about the Premier League, insiders insist a move to England is off the table; the chatter now focuses on whether Messi will return to Barcelona as his MLS deal winds down. While nothing is confirmed, the lingering question of his next chapter adds a compelling edge to every public appearance.

Whether it’s his relentless workload in Miami, his dominance in collectibles, or his unmatched star power both on and off the pitch, Messi remains the enduring centerpiece of every major soccer conversation and social media trending list this week.

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